Cut and Fold Techniques for Promotional Materials by Paul Jackson



Cut and Fold Techniques for Pop-up Designs by Paul Jackson



Publisher’s Synopsis:
Introducing techniques for making pop-ups from one sheet of card, the third title in this series on paper engineering takes folding techniques into the third dimension.

Each chapter introduces a new technical idea and shows how that technique can be adapted in many different ways, or combined with techniques from earlier chapters. These 3-D techniques can be incorporated into any design where typography and/or illustration are used, including mail-shots, personal publicity, invitations, business cards and greetings cards. With their emphasis on surface design over complex cutting, the pop-ups have an instant appeal for designers.

Introduction to the book by the author
We all love pop-ups! Their delightful blend of ingenuity and magic appeals to everyone, everywhere.

This unique book shows how to create simple cut-and-fold one-piece pop-ups that can be used as a ground for surface graphics, transforming conventional two-dimensional printing into attention-grabbing three-dimensional objects to be displayed and admired. Never again will your flyers, brochures, greetings cards, information leaflets, party invitations and even your CV look like junk mail, when presented in the third dimension.

Traditionally, one-piece pop-ups are intricately cut and folded to create sculptures of great complexity. However, the intricacy of these constructions breaks the card into many small facets and makes them unsuitable as a ground for readable text or big images. By contrast, this book introduces many unconventional pop-up techniques which still open a sheet of card into three-dimensions, but which enable the card to keep available many large, flat areas suitable for printing. These techniques for simplifying the surface also mean that pop-ups become much easier to design than their intricate sculptural predecessors. Even the simplest pop-up form made by the most inexperienced beginner can look impressive when surface graphics are added.

The book will also be of interest to people whose primary interest is three-dimensional form, rather than the printed surface. The unconventional pop-up techniques presented in the book will appeal to any designer interested in methods to create 3-D structures from 2-D sheet materials, including architects, textile designers, fashion designers and set designers. In this sense, perhaps the term 'pop-up' should be replaced with the term, 'cut-and-fold collapsible structure', which is less snappy, but more descriptive and serious-sounding.

This book is not a collection of formulaic templates to which surface graphics can be added, but a compendium of inspirational techniques that you can adapt and combine to create your own pop-up designs, each best suited to the specific needs of a design brief. This is an inspirational book, not a catalogue.

Everything in the book can be designed using basic graphic software and printed using a standard computer printer. For longer production runs, the surface graphics can be offset printed and the pop-up manufactured by traditional die-cutting processes.

If you are looking for ways to help your printed work stand out, this book is for you.

Be memorable, not ephemeral!

About the Author:
Paul Jackson has been a professional paper folder and paper artist since 1982 and is the author of 30 books on paper arts and crafts. He has taught the techniques of folding on more than 150 university-level design courses in the UK, Germany, Belgium, the US, Canada and Israel. These include courses in Architecture, Graphic Design, Fashion Design, Textile Design, Jewellery, Product Design, Packaging, Ceramics, Industrial Design, Fine Art, Basic Design and Interior Design. He has also taught many workshops in museums, arts centres and festivals and has worked as 'folding consultant' for companies such as Nike and Siemens.

Contents of this book include:
Before You Start
How to Use the Book, What Is a Pop-up?, How to Cut and Fold, Cutting, Folding, Equipment, Choosing Card, Software, Symbols, How to Make a Pop-up, First - Make a Rough, Make It Well, How to Fold a Pop-up

Basic Pop-Up Forms
What Makes a Pop-up 'Pop!’? Symmetrical Pop-ups, Basic Construction, 'Three and One' Variations, 'Two and Two' Variations, Asymmetrical Pop-ups, Basic Construction, Asymmetrical Variations, Which Way Up - Which Way Around? Remember!

Developing the Basics
Taking the Cut for a Walk, The Shape of the Card, Pop-up Size vs Card Size, Non-parallel Folds, Not Parallel to the Edge, Converging Folds: Symmetrical, Converging Folds: Asymmetrical.

Releasing the Folded Edge
The 'Fold to Fold" Cut, The Basic Technique, Applying the Technique, Multiple Cuts, The Pop-up Size, The 'Fold to Edge' Cut, Cuts to the Side Edge, Cuts to the Top and Bottom Edges, Cuts to Any Edge, Piercing the Plane, Half Construction, Full Construction, No Wings, Asymmetrical Piercings.

Multiple Gutters and Generations
Multiple Gutters, Two Gutters, More than Two Gutters, About Generations, A Theory of Generations, Two Generations, Asymmetrical Generations, Asymmetrical Angle Generations, Opposing Generations, Create Your Own Pop-ups, How to Produce a Pop-up

1st edition, 2014, paperback, 128pp, fully illustrated throughout, 22.4 x 22cm

Cut and Fold Techniques for Pop-up Designs by Paul Jackson
£15.95 EUR 19.66