Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time.
Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve.
Following the elegant, easy-to-follow style of Paul Jackson’s other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.
Introduction to the book by the author:
Before watching TV became the main leisure activity of most Western households in the 1950s and '60s, many books were published that contained a comprehensive variety of activities for the enterprising family to do in the home; anything from building your own billiards table or shortwave radio receiver, to learning esoteric card games or staging an amateur dramatics production. If the illustrations were to be believed, all you needed to
succeed were a neatly knotted tie or a pearl necklace and a cheery smile.
These books often contained many wonderful puzzles, models, games and tricks, all made by folding and cutting paper. Some of these paper ideas have survived into modern times, but many - sadly - have been forgotten.
This book brings together classics from that bygone time, with little-known cut-and-fold classics from the worlds of puzzling, magic, topology, origami and graphic design, all
chosen for their special ability to amaze and amuse. A few designs were adapted or created especially for the book.
The addition of texts, photographs and illustrations transforms these superb paper constructions into ideal promotional giveaways. They provide a great way to describe a new product or service, market yourself, promote a sale or simply say 'Happy New Year' to present and future clients and customers. Some constructions in the book need no additional surface graphics to carry your message, but can be played with or have some useful function. Whatever your needs, there is certain to be something in this book that you can use to promote you or yours.
Everything can be mass-produced using conventional die-cutting and printing technologies, or can be made in small numbers in the studio or at home, using graphic design software and a printer. Many of them will fold flat for easy mailing and transform into three-dimensions
Today we are bombarded with visual information and it can be difficult to make our message stand out. By using these smart, witty and above all memorable cut-and-fold paper constructions, you give yourself a better chance to be heard and for your message to be remembered. Paul Jackson
About the Author:
Paul Jackson has been a professional paper folder and paper artist since 1982 and is the author of 30 books on paper arts and crafts. He has taught the techniques of folding on more than 150 university-level design courses in the UK, Germany, Belgium, the US, Canada and Israel. These include courses in Architecture, Graphic Design, Fashion Design, Textile Design, Jewellery, Product Design, Packaging, Ceramics, Industrial Design, Fine Art, Basic Design and Interior Design. He has also taught many workshops in museums, arts centres and festivals and has worked as 'folding consultant' for companies such as Nike and Siemens.
Contents of this book include:
Before you Start
How to Use the Book, How to Cut and Fold, Equipment, Choosing Paper and Card, Symbols.
Introduction, Tri-hexaflexagon, Square Flexagon, Windmill Base Manipulations, Shapeshifter, Pivoting Cubes, Flexicube.
Introduction, Six-piece Cubes, Three-piece Cubes, Two-piece Cubes, Jigsaw Cubes, Tetrahedron, A4 Pyramids.
Introduction, A4 Random Envelope, A4 Angled Envelope, A4 Wrap, Japanese Envelope, French Envelope, Square CD Envelope, Engineered Envelope.
Puzzles and Illusions
Introduction, Impossible Illusion, Negative/Positive Cube Illusion, Tangrams, Inside-out Cube Puzzle, Left-to-right Transformation
Illusion, Chain-to-square Puzzle.
Introduction, Eight-page Booklet, Back-and-forth Book, Origami Book, Expanding Booklet.
Introduction, Spinning Spirals, Hanging Letters, Chain of Cubes, Desktop Trophy, Masu Box, Tower of Collapsing Cubes
How to Use What You Make
1st edition, 2013, paperback, 128pp, fully illustrated throughout, 22.4 x 22cm