Shadow Type - Classic 3 Dimensional Lettering by Steven Heller and Louise Fili

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Shadow Type - Classic 3 Dimensional Lettering by Steven Heller and Louise Fili

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B1356

Publisher’s Synopsis:
Designers often look to the past for ways to enliven their projects. Letters with relief and shadow have long been an effective way to add spectacle or intrigue to otherwise mundane words. Introduced in metal type as early as 1815, shadow typefaces were a form of early experimentation among type founders. In the late nineteenth century, the form was adopted in wood type for use in posters and has been embraced ever since by designers looking for ways to communicate a sense of monumentality, a feeling of confidence, or a simple impression of optimism. Shadow Type presents a broad spectrum of examples—advertising, shop signs, billboards, posters, type-specimen books—featuring the most popular, rare, and (nearly) forgotten dimensional letters from Europe and the United States. Compiled by the leading historian of graphic design Steven Heller and renowned graphic designer Louise Fili, this invaluable collection, packed full of typographic ideas, will inspire anyone aiming to give more depth to their design.

These bold, monumental, atmospheric, architectural letters with relief and shadow define great periods of confidence and optimism. Shadows add intrigue and spectacle to otherwise mundane words. And they’re back in style. Drawn from a particularly rich period in the history of shadow type, from the 19th to the mid-20th century, this is the first compilation of popular, rare and forgotten three-dimensional letters from Germany, France, Britain, Italy and the United States, where the best examples were produced. Presented in compact form, with examples from some 300 sources compiled by the leading historian of graphic design, this lively publication, packed full of typographic ideas for any purpose, will amuse, enchant and inspire anyone aiming to impart depth to their design.


1st edition, 2013, hardback, 350pp, full colour throughout, 18.3 x 225.2cm



Shadow Type - Classic 3 Dimensional Lettering by Steven Heller and Louise Fili
£24.95 EUR 30.76