Beware Wet Paint Designs by Alan Fletcher presents graphic design from the hands and thoughts of a contemporary master.
These are demonstrated with 250 examples of work produced for major clients around the world, or just for his own amusement. Grouped into thematic chapters, the examples show his concepts and references, his lithe and lateral jumps, his ability to fuse interpretation, aesthetics and function with apparent ease. Personal observations and four essays give further critical and biographical insight into the work, and the man. Each of the designs is accompanied with a commentary by Jeremy Myerson.
About Alan Fletcher
Alan Fletcher belonged to that élite international group of designers who transcended the conventional boundaries of their craft. He was a member of the now legendary design consultancy Fletcher Forbes Gill, and a founding partner of the international design group Pentagram. He left to work on his own in 1992.
Alan tackled every facet of design with a unique style and purpose, and no one else explored the world of ideas, of wit and ambiguity in graphic design in quite the same way. He came to be seen as the man who took all that less-is-more, form-follows-function dogma and somehow found a way to, well, relax.
He was also author, compiler and designer of The Art of Looking Sideways, a primer in visual intelligence, published by Phaidon in 2001 (and available from www.calligraphity.com) . This has been described as a lifetime of experience and reflection distilled into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value ... a magical compilation. In 2006, after completing Picturing and Poeting, a collection of playful and mind-teasing notes, sketches and doodles published by Phaidon, he passed away, leaving behind him a remarkable and influential design legacy.
About Jeremy Myerson the author
Jeremy Myerson is professor of design studies and co-director of the Helen Hamlyn Research Centre at the Royal College of Art, London. A former editor of Design Week, which he founded in 1986 as the world's first weekly news magazine for design consultants, and of Creative Review, he is the author of a number of books on design and communication, including Rewind: 40 years of Design and Advertising, published by Phaidon in 2002.
What others say about this book
“For Alan Fletcher, the ink on the page never dries. The work he did 35 years ago seems as fresh as today as it was then - his imagery dauntless, rough, vibrant. This book celebrates Fletcher's career as a graphic designer, painter, illustrator and visual poet ... Quirky and unpredictable, Fletcher is a maverick amongst his peers, formidable people by all accounts.” Veronique Vienne, Graphis Magazine
“If you had to name one man who's been the major force in British design, there's a good chance it would be Alan Fletcher ... a fascinating record of 40 years of design.” Design Week
“Alan Fletcher's brilliantly designed book is, in my opinion, one of the best graphic design books ever published. His work and thinking are what graphic design is all about, and the very reason I chose this profession.! Steff Geissbuhler, Critique
“A review cannot do justice to this book.” Communications
“. . . his work is simply terrific - buy this book.”FX
“The best part of the book is the 250 examples culled from the London-based artist's prodigious output, many of which practically leap off the page.” I.D.
“Jeremy Myerson's precise commentary on the work illustrated succeeds in providing an understanding of Fletcher's design process and, especially, the thinking behind his methods and solutions ... those fortunate to know him can agree that Fletcher's personality emerges fully in Beware Wet Paint ... Much to smile about.” Baseline
“This book is a fresh approach and worthy of our attention. Alan Fletcher is one of the masters of design, and the book about him - celebrating 35 years as a designer - is not a coffee table book.” Domus
1st edition, 3rd re-print 2007, Pb, 266pp, full colour throughout, 21.5 x 24.5 cm