In your hands you hold decades of experience from one of the greatest authors of computer books. Robin Williams presents a new edition of her classic The Non-Designer's Design Book - in glorious full color for the first time.
Robin uses her straightforward and lighthearted style to identify the surprisingly simple principles of good design and the logic behind those principles. Using numerous examples, you'll learn what looks best (and why) on your way to designing beautiful and effective projects. Robin's elegant approach to teaching design has transformed legions of "non-designers" into confident, self-assured designers.
Whether you are a Mac user or a Windows user, a type novice or an experienced graphic designer, you will find inspiration and direction for the design quandaries and conundrums you are sure to encounter!
This essential guide to design will teach you:
About the author
- The four principles of design that underlie every design project
- Specific tips on designing newsletters, brochures, flyers, and other projects
- How to design with color
- How to design with type
- How to combine typefaces for maximum effect
- What makes a design look professional
Robin Williams is the author of dozens of best-selling and award-winning books, including The Non-Designer's Web Book, Robin Williams Design Workshop, TheLittle MacBook, and so many more. Through her writing, teaching, and seminars, Robin has educated and influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the web.
Introduction of the book from the author
Is this book for you?
This book is written for all the people who need to design pages, but have no background or formal training in design. I don't mean just those who are designing fancy packaging or lengthy brochures - I mean the assistants whose bosses now tell them to design the newsletters, church volunteers who are providing information to their congregations, small business owners who are creating their own advertising, students who understand that a better-looking paper often means a better grade, professionals who realize that an attractive presentation garners greater respect, teachers who have learned that students respond more positively to information that is well laid out, statisticians who see that numbers and stats can be arranged in a way that invites reading rather than sleeping, and on and on.
This book assumes you don't have the time or interest to study design and typography, but would like to know how to make your pages look better. Well, the premise of this book is age-old: knowledge is power. Most people can look at a poorly designed page and state that they don't like it, but they don't know what to do to fix it. In this book I will point out four basic concepts that are used in virtually every well-designed job. These concepts are clear and concrete. If you don't know what's wrong with it, how can you fix it? Once you recognize the concepts, you will notice whether or not they have been applied to your pages. Once you can name the problem, you can find the solution.
This book is not intended to take the place of four years of design school. I do not pretend you will automatically become a brilliant designer after you read this little book. But I do guarantee you will never again look at a page in the same way. I guarantee if you follow these basic principles, your work will look more professional, organized, unified, and interesting. And you will feel empowered.
3rd edition 2008, Pb, 21500 full colour throughout, 18 x 25.5 cm