Here for the first time is a book that brings the interests of the graphic designer and the lettering artist together by detailing the enormous potential of original lettering in graphic design.
With the proliferation of computer manipulation techniques and the widespread growth of interest in typography, designers are increasingly aware that letter design is one of the basic skills of their
profession as well as a source of original and striking forms.
Letterwork draws on packaging, posters, signage systems, television sequences, book jackets and more to show how professionals from around the world are commissioning, inventing and adapting new
letterforms to create outstanding designs. Their sources are as diverse as Arabic and Japanese culture, the street, the fine arts and the world
of high-tech'. This book illustrates letter-making techniques such as painting, cutting, tearing, collage, stamping, drawing, photocopying, faxing, airbrush and computer generation. The author also gives important information on basic tools and techniques, the principles of letterform and useful contact addresses. Here at last is invaluable
guidance and inspiration to strengthen the connections between the professions of graphic design, typography and calligraphy, for this
book has been long awaited by designers and lettering artists alike.
This book provides:
- A valuable resource guide to the creation and adaptation of original lettering
- Illustrates letter-making techniques such as painting, cutting, tearing, collage and airbrush
- Draws on examples from packaging, posters, TV sequences and book design from around the world
- Demonstrates the principles of letterforms, the use of basic tools and many varied techniques that allow students and professionals to create unique lettering effects
- Includes a directory of over 100 designers worldwide, known for their innovative typography and lettering design
What others have said about this book
'High-quality production and thoughtful commentary make this book a "must-have" for the interested designer.' - Step by Step Graphics
About the author
Brody Neuenschwander is a lettering artist, graphic designer and lecturer in calligraphy. His work has been frequently reproduced in books and magazines and is represented internationally in both public and private collections.
1st edition, 1993, 2004 reprint, paperback,160pp, full colour throughout, 25.5 x 25cm