The advent of the computer has spawned a remarkable proliferation of both typography and type design. American Typeplay is an intensive survey of the masterful uses of type by more than 150 designers working in a variety of media.
Over 400 images demonstrate an eclectic array of approaches, from hand lettering to custom font design to retro and vernacular appropriation to classical homage. Striking examples of annual reports, brochures, posters, book jackets, CD packages, magazine covers, typefaces, invi¬tations, catalogs, logos, stationery, media kits, fonts and more are reproduced in full color.
A wellspring of typographic ingenuity, American Typeplay demonstrates how today's most noted graphic designers successfully stretch, bend, distort and "play" with type to achieve imagina-tive results. From the subtle to the outrageous, from the fresh to the bold, American Typeplay celebrates type in the digital age.
Steven Heller is a senior art director of The New York Times and art director of The New York Times Book Review. He is also the editor of the AIGA Journal of Graphic Design and a con-tributing editor to Print and LD. mag¬azines. Heller teaches design history in the MFA program at the School of Visual Arts and directs their annual symposium, "Modernism & Eclecticism: A History of American Graphic Design." He is the co-author of Italian Art Deco: Graphic Design Between the Wars, Dutch Moderne: Graphic Design from De Stijl to Deco and Covers &Jackets! (published by PBC International).
Gail Anderson is the deputy art director of Rolling Stone and teaches design at the School of Visual Arts. She is the co-author, with Steven Heller, of Graphic Wit: The Art of Humor in Design, and The Savage Mirror: The Art of Contemporary Caricature.
1st edition, 1994, Hb, 192pp, full colour throughout, 24 x 31 cm