Type on Screen edited by Ellen Lupton



Type on Screen edited by Ellen Lupton



Publishers Synopsis
Type on Screen is the definitive introduction to using typography in screen-based applications, from film and video to websites, electronic publications, and mobile apps. This practical primer shows how to combine classic concepts of typographic form and structure with screen-based technologies and principles of user interaction and animation.

Type on Screen offers guidance on how to choose typefaces for the screen; how to style beautiful, functional text and navigation; how to apply principles of animation to text; and how to create compelling logos and icons. Reinforced with dos, don'ts, and basic exercises and tutorials, Type on Screen can be used as a textbook for college-level courses in web design, interaction design, and motion graphics and is an indispensable guide for any designer or developer seeking practical and inspirational information about digital typography.

What other have said about this book:
“At last, here is one book that helps make sense of the shifting world of type on screen(s) for students of design and people who teach them." Liz Danzico, MFA Interaction Design, School of Visual Arts

“This book is a sound and concise guide to screen-based design across a range of media. Type on Screen introduces the dark arts of digital type to the uninitiated." Veronika Burian, Type Together

“We work on screens, write on screens and read on screens. Type on Screens is one of the rare books examining graphic design for digital media. This guide points to ways that typography may be evolving.” Peter Bil’ak, Typotheque

1st edition, 2014, paperback, 187pp, full colour throughout, fully illustrated, 18 x 21.5cm

Type on Screen edited by Ellen Lupton
£15.99 EUR 19.71